Those favicons in Google search results? Maybe not forever

Google backtracks and tests favicon-less search results pages.

Last month, Google changed its desktop search results to look more like its mobile search results. The big difference was adding favicons to the results. (The desktop results also include the second level domain even though these don’t appear on mobile.)

Google might be backtracking on the favicons. I searched today and didn’t see any favicons. It turns out Google is testing this based on feedback:

Presumably, its testing will check how people interact with both organic and paid search results.

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